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Businesspeople analyze the outlook for Colombian-Central American business relations

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INCAE, June 25, 2013. The outlook for relations between Colombia and the countries of CentralEl Rector de INCAE, Dr. Arturo Condo, fue el moderador del panel. A su lado aparece Juan Gómez Martínez, director de El Colombiano y Patricia Cáceres, asesora para asuntos internacionales en Suppla. . America was analyzed by Colombian businesspeople, as part of a panel organized by the Suppla Company and the INCAE Business School, held in Bogotá on June 5th.

The panel, entitled "Opportunities within the Pacific Alliance," took place at the JW Marriott Hotel from 7:30-10:00 am. Participants included Robinson Vásquez, General Manager of Suppla and Juan Gómez Martínez, Director of El Colombiano. The panel was moderated by INCAE President, Dr. Arturo Condo.

As the activity's organizers explained, projected growth for the Pacific Alliance proposes situating Colombia and its businesses in a position to compete worldwide, generating opportunities for future business strategies.
Panel members discussed the opportunities available to Colombian businesses after signing free trade agreements with the "Northern Triangle" (Guatemala, El Salvador and Honduras) and with Costa Rica (pending legislative approval).
Central America is currently the main destination of Colombian foreign investments. These investments are especially concentrated in sectors such as financial services, commerce, manufacturing, energy, and real estate.
El panel organizado por la compañía Suppla y el INCAE Business School.Some of the Colombian companies with business interests in Central America are: Bancolombia, Grupo Aval, Grupo Bolivar, Grupo Nutresa, Pintuco, Banacol, Avianca, Olimpica, Empresa de Servicios Públicos of Medellín, Empresas Eléctricas of Bogotá, and ENSA. 
 According to Comtrade, Colombian exports to this region grew by more than 1,000% over the past 15 years, and imports from Central America by 460%. For example, data from the Costa Rican Foreign Trade Promoter (Procomer) indicates that Costa Rica exported $62 million to Colombia in 2012, especially processed foods, medical prostheses, medications, and tires.
This Central American nation imported $328.8 million from Colombia, making it Colombia's most important trade partner in South America after Brazil.